Return and Refund Policy

Last updated: August 3, 2026

This Return & Refund Policy applies to purchases made from African Pride Shop, operated by KONICUS LLC. It explains our cancellation, claim, replacement, return, and refund procedures for custom-made, personalized, and print-on-demand products.

This policy does not limit any mandatory consumer rights that apply under the laws of your location.

1. Order Cancellations and Modifications

Many African Pride Shop products are custom-made-to-order, and production may begin shortly after an order is placed. The following request windows apply:

Send the request to contact@africanpride.co with your order number and the exact cancellation or modification requested.

An address change cannot be guaranteed after an order has entered fulfillment or been transferred to a shipping carrier.

2. Return and Claim Window

Return, replacement, and refund claims relating to a delivered product must be submitted within 30 days from the delivery date.

Claims submitted after the 30-day period may be declined, except where a longer period is required by applicable law.

Lost or never-delivered orders are subject to a separate reporting period and must be reported within 30 days after the latest estimated delivery date.

3. Print-on-Demand Tolerances

Because many products are individually printed or manufactured, minor differences may occur between a digital mockup and the finished product.

The following are generally not considered defects:

• Minor color differences: Colors may vary because of screen settings, lighting, fabric, product material, ink, and the printing process.
• Minor print-placement differences: A design-placement variation of up to approximately 1–2 inches from the digital mockup may fall within normal print-on-demand production tolerance.

A substantial printing error, incorrect orientation, materially misplaced design, or visible production defect remains eligible for review.

4. How to Submit a Claim

To submit a return, replacement, or refund claim, email contact@africanpride.co and include:

• Your order number;
• Your full name and the email address used for the order;
• A clear description of the issue;
• A photograph showing the full product;
• A close-up photograph showing the affected area; and
• Any other information reasonably required to review the claim.

A photograph of the shipping label is not required for a print-quality or manufacturing-defect claim. A label photograph may be helpful when the customer received the wrong product or when the package or product was damaged during shipping.

For a claim that African Pride Shop sent a garment with measurements that do not match the ordered size, provide photographs showing the garment laid flat, with both chest width and garment length displayed next to a measuring tape or ruler.

5. Claim Review and Approval

We will review the submitted claim and email an approval or rejection decision within 2 business days after receiving the claim and required evidence.

If essential information is missing, we may request it before completing the review.

6. Refund Processing and Bank Timelines

After a refund is approved, African Pride Shop will process it to the original payment method within 3–5 business days.

If a physical return is required, the refund-processing period begins after the authorized return is received and inspected.

The time required for funds to appear is controlled by the payment provider, bank, or card issuer and is separate from our 3–5-business-day processing period.

7. Refund Amounts, Shipping Charges, and Customs Fees

An approved full refund generally covers the amount paid for the affected product.

When a refund is issued because of a verified African Pride Shop error, eligible original standard shipping charges associated with the affected item may also be refunded.

Premium or expedited shipping charges are not normally refundable unless the applicable service was not provided or a refund is required by law.

Import duties, value-added taxes, customs fees, brokerage fees, and other charges collected directly by customs authorities, carriers, or third parties cannot normally be refunded by African Pride Shop. Customers may need to request reimbursement directly from the authority or provider that collected the charge.

8. Change-of-Mind Requests

A change-of-mind cancellation submitted within 24 hours of ordering qualifies for a full refund, even if production has started.

After the first 24 hours, correctly made products do not qualify for a free change-of-mind refund. African Pride Shop may provide one of the following primary resolutions:

• Store credit; or
• A 50% discount code toward a replacement order.

A physical return is not normally required for a post-24-hour change-of-mind resolution.

9. Wrong Item, Design, Color, or Size Sent by Us

If African Pride Shop sends the wrong item, design, color, or size, contact us within 30 days of delivery.

After verification, the available primary resolution will be either:

• A free replacement; or
• A full refund.

A return is usually not required. If African Pride Shop requires the incorrect product to be returned, we will pay the authorized return-shipping cost or provide applicable return instructions.

The customer-selected wrong-size procedure in Section 11 does not apply when African Pride Shop sent a size different from the size shown in the order confirmation.

10. Defective, Damaged, or Poor-Quality Products

Contact us within 30 days of delivery if a product arrives:

• Materially defective;
• Damaged during shipping;
• Torn, broken, or unusable;
• With significantly blurry, faded, peeling, or defective printing;
• Materially different from its product description; or
• With another verified manufacturing or fulfillment error.

A verified major defect qualifies for a free replacement or full refund. A physical return is usually not required.

For a verified minor defect that does not prevent normal use of the product, the available resolution may be a partial refund or store credit.

If we require a defective or incorrectly made product to be returned, African Pride Shop will cover the authorized return-shipping cost.

11. Customer-Selected Wrong Size

If the customer selected the wrong size at checkout, African Pride Shop may provide a one-time replacement for a $15 USD charge.

The customer does not need to return the original product for this replacement.

If African Pride Shop sent a size different from the size ordered, the replacement is free or the customer may receive a full refund after the claim is verified.

12. Personalized Products

If African Pride Shop makes a personalization error, such as printing text or information differently from the approved order details, the customer may receive a free replacement or full refund after verification.

If the product was made according to the personalization information submitted by the customer, but the customer entered incorrect wording, spelling, dates, names, numbers, or other information, the product does not qualify for a free replacement or refund.

For a customer-submitted personalization error, African Pride Shop may provide a 50% discount code toward a corrected replacement order. A physical return is not required.

13. Lost, Undelivered, or Delivered-but-Not-Received Orders

A lost or never-delivered order must be reported within 30 days after the latest estimated delivery date.

If a carrier confirms that an order was lost before delivery, the available primary resolution may be a free replacement or full refund.

If tracking shows “Delivered” but the package cannot be located, please first check:

• Other members of the household;
• Neighbors or nearby delivery locations;
• Building reception, mailroom, or property management;
• Safe delivery locations around the address;
• The local post office or final-mile carrier; and
• Any carrier delivery photograph or delivery note.

A “Delivered” tracking status does not automatically qualify an order for a refund or replacement. African Pride Shop may open an investigation with the carrier, and any resolution will depend on the available evidence and investigation result.

14. Late Delivery

Delivery estimates are not guarantees unless African Pride Shop has confirmed a guaranteed delivery deadline in writing.

If an order has not arrived within 30 business days from the dispatch date, contact contact@africanpride.co so we can investigate the shipment.

A delay does not automatically qualify the order for a refund. We will review the tracking history, carrier information, destination, customs status, and any written delivery commitment before determining an available resolution.

Additional information about transit estimates and shipping delays is available in our Shipping & Delivery Policy.

15. Failed, Refused, or Customs-Refused Deliveries

An automatic full refund is not provided when delivery fails because of:

• An incorrect, incomplete, or undeliverable address submitted by the customer;
• An unavailable recipient or failed delivery attempt;
• Restricted access to the delivery location;
• Refusal of the package;
• Failure to collect the package;
• Unpaid import duties, taxes, or customs charges;
• Refusal by customs because of customer-specific import restrictions; or
• Failure to cooperate with carrier or customs requirements.

Depending on whether the package or product can be recovered, the available resolution may be a partial refund, store credit, discount code, or reshipment subject to additional shipping or handling charges.

16. Cases That Do Not Require a Return

A physical return is usually not required for:

• A verified wrong item, design, color, or size sent by African Pride Shop;
• A verified manufacturing defect;
• A verified poor-quality print;
• A product damaged during shipping;
• A personalization error made by African Pride Shop;
• A customer-selected wrong-size replacement under the $15 procedure;
• A customer-submitted personalization error resolved with a 50% discount code; or
• A post-24-hour change-of-mind resolution involving store credit or a 50% discount code.

African Pride Shop may nevertheless require a physical return when reasonably necessary to investigate a claim, prevent fraud, comply with a supplier requirement, or recover a product.

17. Physical Return Requirements and Process

A physical return is accepted only when African Pride Shop requires and authorizes it in writing.

When a return is authorized, the product must generally be:

• Unworn, except for a brief fit check;
• Unwashed;
• Unaltered;
• Unused beyond a reasonable fit check;
• Returned with original tags attached, where applicable; and
• Packed in the original packaging where reasonably available.

If instructed to return the product:

1. Follow the instructions included in the Return Authorization email.
2. Pack the product securely.
3. Display the Return Authorization number as instructed.
4. Use a trackable shipping service.
5. Ship the package within 7 days after receiving the Return Authorization, unless we provide a different deadline.
6. Email the return tracking number to contact@africanpride.co.

When the physical return results from a verified African Pride Shop error, we will cover the authorized return-shipping cost.

For another approved physical return not caused by African Pride Shop, the customer may be responsible for return shipping, customs fees, duties, taxes, and carrier charges.

No restocking fee is charged for an approved return.

Customers in the United States may be instructed to use the following warehouse only after receiving written authorization:

International customers must contact contact@africanpride.co before sending a return. International instructions may vary by country, product, and claim type.

18. Non-Returnable Items and European Union Rights

Except when a product is defective, damaged, incorrect, or otherwise covered by mandatory law, the following are non-returnable:

• Gift cards;
• Correctly made personalized or custom products;
• Correctly made products subject only to a post-24-hour change of mind;
• Washed products;
• Altered products;
• Products used beyond a brief fit check;
• Products damaged through misuse or failure to follow care instructions;
• Unauthorized returns; and
• Sale, clearance, or final-sale products.

A sale, clearance, discounted, or final-sale designation does not remove coverage for a product that arrives defective, damaged, or incorrect because of our error.

European Union Customers

Customers in the European Union may have a statutory right to withdraw from certain purchases within 14 days, subject to applicable conditions and exceptions.

The cooling-off right may not apply to products made to the customer’s specifications or clearly personalized, including qualifying custom-made or personalized products.

Nothing in this policy is intended to exclude rights that cannot lawfully be excluded. EU customers who believe a statutory withdrawal right applies should contact contact@africanpride.co before returning a product.

19. Late or Missing Refunds

If African Pride Shop has confirmed that a refund was processed but the funds have not appeared:

1. Check the original payment account again.
2. Review any pending or reversed transactions.
3. Contact PayPal, your card issuer, or your bank and ask whether the refund is pending.
4. Allow the applicable appearance period: 3–5 business days for PayPal or 10–15 business days for a credit or debit card.
5. If the applicable period has passed, contact us with your order number and refund confirmation.

Email contact@africanpride.co if further assistance is required.

20. Contact Information

For cancellations, modifications, return requests, replacement claims, refund questions, or return instructions, contact: